Since starting the Web 2.0 class, I have been making attempts to follow news articles about different applications. Last week, the New York Times, published an article about a new social network called “Foursquare”(http://www.nytimes.com/2009/10/19/technology/internet/19foursquare.html?_r=1&scp=1&sq=social%20networking&st=cse) . In contrast to Facebook and Twitter, which, as the journalist describes, tell people what you are doing, Foursquare is designed to tell people where you are.
The articles describes Foursquare as follows: A combination of friend-finder, city guide and competitive bar game, Foursquare lets users “check in” with a cellphone at a bar, restaurant or art gallery. That alerts their friends to their current location so they can drop by and say hello.
So far, there are only about 600,000 members on Foursquare, compared with the millions on Facebook. Some of the people interviewed in the article, however, explained that they like the fact that the program is not well known (according to one source, its obscurity limits the number of networked “nosy mothers-in-law”). Also, members can play fantasy-type games, where they can become mayor of their favorite establishments. For this reason, some companies have agreed to advertise on the site and offer free gifts for regular customers.
This is the part that peaked my interest – libraries are always looking for ways to market, and as the article explains, Foursquare is a relatively inexpensive way for self-promotion. Like small businesses, libraries could use incentives to draw people to their institutions (free book giveaways? other prizes?), although it is not clear whether those on Foursquare would be interested in social gatherings in the library.
The company has not made any revenue so far, but is looking for future collaboration from companies like Starbucks (if the company grows, this may limit advertising to those larger businesses who can afford it).
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